​"Hero product" or product line
We develop coherent product concepts that represent your DNA to 100%.
Every product conveys an emotional message. The emotion of this message is considered the "engine of the purchase decision".
  
It has a subconscious effect already at the first glance - external message - on the design, the haptics or the colors and materials used.
As well as at the second glance - inner message - on the secondary packaging, texture and fragrance.

We link this outer and inner message to a remarkable unity!